Free Blogger templates versus WordPress templates.

A blogger template lets you create your own blog using a predesigned layout, over which you have some design control. It is hosted on Google’s blog hosting platform (blogger.com) and there are many templates to choose from. They are all free to use, including the template itself and the hosting.

As with most blogging platforms, you can publish many different types of content including text, images and video.

Inside blogger.com on the left-hand menu, there is the option to select a template of your choice.

One advantage of blogger.com is the range of templates that you can choose from, and update very quickly with your own content.

This is too broad a question to answer specifically, but in our section on free templates, we link to big providers of blogger.com themes, all for free and which allow you to pick by the niche you are in, the colours you prefer and other options.
The best answer is to go and try them out. Pick a few and look at the demos. Then you will be in a better position to decide what is best for you.

After you have selected a template to use, the “Customise” button opens up and offers you many design options.
These include background images and main colour themes.
“Advanced” offers you Font options, colours, sizes, style etc. 

We mean that your content is optimized when it is fully set up under a keyword or phrase.
Important things the engines look for in order to rank your page are your title and your page heading and also occurrences of your keyword in your text.

Other things you can do are :
name your top image as the keyword and set the alt tag as the keyword as well.

These steps help strengthen your content as being all relevant and focused on your keyword.
These steps are very rudimentary. You really need to run an optimisation report on your site using a free tool, to get more in-depth guidance on optimising your content.

A big question. For basic optimization ensure you at least do the following:
Put your keyword in your page title and the H1 tag (sometimes called a page header).

Ensure your body text contains the keyword a few times.
Run a free SEO site assessment tool. You can usually get one on a free trial. There are plenty of them to choose from. The better ones will highlight things you can do to better optimize your site and will give precise steps to help.
The more of a niche market you are in the easier it will be to rank in the search engines.
You will find things easier if you are a local service provider and can include your town or city in your main keywords because this substantially cuts down on the possible competition.

On the blogger dashboard, click on the template tab.
You will see a Mobile template option.
There is a Gear below it to allow a mobile theme.
Select it and save your options.

Sign into your blogger account and select your blog.
The left-hand menu shows “Theme”.
Under “My theme” click “more” which then lets you edit your HTML code.
Always remember to save your options.

Sign in to your blogger and select your blog.
Now locate your post for the new image.
At the top bar, you will see an option to add an image.
Simply select your image and you are done.

Inside your WordPress blog, go to tools, and import and you will see an option for blogger.
You will be asked to install a plugin that imports posts, comments & images, but not pages or templates.
Pages you will have to recreate yourself inside WordPress but that should be straightforward on a copy-paste method.

In Blogger, go to the left-hand menu and select settings.
Choose, other & on the right-hand side, click backup and save.
The output you have just created is called XML and you can use this to import it into WordPress.
In WordPress, go to Tools, Import

You will also have to adjust your permalinks in WordPress to handle the slightly different file paths of your posts and pages but there are plenty of tutorials to show you how to do this.
The point is, yes, you can move from Blogger to WordPress.

A personal blog is started by someone who wants to communicate something about their lifestyle, activity point of view, or specific interests with a wider public.
You can treat your blog as a personal diary and enhance it by adding images and videos.
Allowing approved comments increase the readership of your blog because many readers will also follow the conversations you strike up.

Every month over 400 million users read over 20 billion blog posts.
If you are into marketing or launching a product or a service, then this is a very rich platform to tap into.

Blogs are very successful in connecting personally with people and this generates conversations and virality, all of which are elements of a solid marketing campaign for whatever activity you are involved in.