Every smart business takes pride in their presence on the web.
It is the world’s marketplace and a well-designed site can raise a brand above the rest, engage its audience, sell a product and impress those who visit it.
But even the best websites risk falling flat, if they aren’t built to be fast!
The reason why is simple: consumers of today are not known for their patience, in-fact quite the opposite...
We hate slow sites!
A small time to make a large impression.
A consumer study commissioned by Eriksson found that our stress responses from browsing slow and sluggish sites can be similar to watching a horror movie or facing a challenging math problem.
In fact when it comes to their experience of a website, particularly its mobile version, speed is proven to be paramount to visitors, with studies showing sites offering loading speeds of more than 2 seconds losing half their visitors straight away.
For retail and ecommerce sites, that window of opportunity is even smaller. If the page doesn’t load within a single second, then visitors simply tend not to stay.
That is challenging news for anyone using WordPress and tasked with creating a site that looks good, but performs fast too...
Speed and responsiveness matter for a number of other reasons. They are all-important and they are focused on the user experience...
Search engines such as Google are well known for placing value on web pages with fast loading times; that gets a higher ranking website in search engine results, because naturally they want to prioritise the best content for their users.
Those better organic search results can also mean paying less for ads, by driving conversion rates through the roof and significantly improving the user experience Google places so much value on.
Website performance plays a key role in any online venture, making (and sometimes breaking) a business or a service simply because of the responsiveness of its website.
As we can see, speed clearly matters; that means good hosting, choosing plug-ins with care and ensuring your site’s theme is well optimized. Testing your site before Google indexes it is also a wise move. You can get to compare the speed of different templates and make sure you have the best one for you and your business.